Deterministic. Scalable. Transparent.
Brand Impact becomes measurable - not estimated. The first precise, repeatable, and plannable Brand Lift measurement in the open web.
Why This Is New
Brand measurement in the open internet was long a compromise.
The Cookie Problem
Cookies cannot identify true Exposed/Non-Exposed groups. Results are unreliable and not transferable.
Panel Model Weakness
Panel-based models have high variance and results are often not transferable across different contexts.
Walled Garden Black Box
Login-based platforms offer precision but in opaque, non-comparable systems without transparency.
Utiq changes the game: A stable, deterministic ID and methodologically clean Exposed/Non-Exposed separation in the Open Web - making Brand Lift precise, repeatable, and plannable.
How It Works
Four simple steps to deterministic brand lift measurement
Utiq ID Delivery
A Curated Deal (Equativ SSP) ensures delivery to Utiq ID reach. Currently ~76.5 million people addressable across Europe.
Deterministic Group Formation
Based on campaign log files, Exposed and Non-Exposed are separated dynamically in real-time - without cookies, without probabilistic models.
Targeted Survey Delivery
Interactive Brand Lift surveys are delivered to both groups. Optional frequency class segmentation (e.g., 1-2 / 3-5 / 6+) for dose-response analysis.
Analysis & Optimization
Clear lifts with significance indicators and concrete steering impulses for current and future media planning.
Utiq ID Delivery
A Curated Deal (Equativ SSP) ensures delivery to Utiq ID reach. Currently ~76.5 million people addressable across Europe.
Deterministic Group Formation
Based on campaign log files, Exposed and Non-Exposed are separated dynamically in real-time - without cookies, without probabilistic models.
Targeted Survey Delivery
Interactive Brand Lift surveys are delivered to both groups. Optional frequency class segmentation (e.g., 1-2 / 3-5 / 6+) for dose-response analysis.
Analysis & Optimization
Clear lifts with significance indicators and concrete steering impulses for current and future media planning.
Why This Is So Much Better
Six pillars of advantage over traditional measurement
Deterministic, not Probabilistic
Exposed/Non-Exposed formed via stable ID - not via cookies, panels, or qualification questions.
Dose-Response Understanding
Frequency is empirically optimized, not gut-feeling. Know your ideal contact dose per objective (Awareness, Consideration, Relevant-Set).
Open Web Scale
Cross-publisher reach with unified ID - comparable instead of fragmented.
Transparency & Sovereignty
Measurement logic openly explainable, data paths traceable, GDPR-by-Design.
Fair Comparison to Walled Gardens
Login-level precision - without black box, with publishers at the center.
Planability
Brand and product campaigns become steerable - from contact dose to expected lift.
Platform Features
Everything you need for professional brand lift studies
Multi-Group ABC Testing
Go beyond simple A/B testing with up to 5 test groups for comprehensive analysis.
- Frequency testing (1x, 3x, 5x, 10x exposures)
- Creative variant testing
- Individual Deal IDs per group
7 Study Types
Research-backed question templates for every measurement objective.
- Ad Recall & Campaign Awareness
- Brand Awareness (Aided & Unaided)
- Consideration, Intent & Favorability
DSP-Compliant Banners
Generate survey banners optimized for programmatic platforms.
- clickTag macro for DV360, TTD
- All assets embedded (<200KB)
- ZIP export with proper structure
Statistical Analysis
Rigorous statistical methods for reliable insights.
- Chi-square significance testing
- 95% & 99% confidence intervals
- Multi-group comparison tables
Privacy-First
Built for compliance from the ground up.
- 1x1 pixel beacon tracking
- IP hashing (one-way)
- No cookies or localStorage
Enterprise Ready
Built for agencies and their clients.
- Owner/Agency/Client hierarchy
- Role-based access control
- 4 language support (EN, DE, FR, ES)
Starting from EUR 50,000 campaign budget - Survey banners delivered to 10% of reached users at no additional cost.
Learn your ideal contact dose
And measurably increase brand impact in the Open Web.
Speak with us about a pilot case: Utiq Pulse - Open Web Brand Lift.