Creatives
Creatives are the HTML5 banners displayed to survey participants. Each study requires creatives in two sizes for each group type.
Banner Sizes
Utiq Pulse supports two standard banner sizes.
| Size | Name | Use Case |
|---|---|---|
| 300x250 | Medium Rectangle | Universal, most common placement |
| 300x600 | Half Page | Higher visibility, premium placements |
Standard Creative Set
For a basic study, you need 4 creatives: 300x250 Exposed, 300x250 Control, 300x600 Exposed, 300x600 Control. Use 'Generate Standard Creatives' to create all 4 at once.
Creative Wizard
The creative wizard guides you through banner creation in 4 steps.
1
Step 1: Basics
Set the creative name, select size (300x250 or 300x600), and choose the group type (Exposed, Control, or Test Group)
2
Step 2: Template
Select a design template for your banner
3
Step 3: Design
Customize colors, layout, typography, and banner texts with a live preview
4
Step 4: Preview & Save
Review the final design with interactive buttons and save your creative
Design Customization
The Design Panel offers comprehensive customization options.
Logo Settings
| Option | Description |
|---|---|
| Upload Logo | Add your brand logo to the banner |
| Logo Position | Top, Bottom, or Hidden |
Colors
| Option | Description |
|---|---|
| Background | Banner background color |
| Text | Question and label text color |
| Button | Answer button background |
| Button Text | Answer button text color |
| Border | Banner border color |
Layout
| Option | Range | Description |
|---|---|---|
| Button Radius | 0-20px | Rounded corners on buttons |
| Padding | 8-32px | Internal spacing |
| Border Width | 0-4px | Banner border thickness |
| Corner Radius | 0-24px | Banner corner roundness |
Banner Texts
Customize texts to increase response rates:
- Header text (e.g., 'Your opinion matters!')
- Subheader text (e.g., 'Just 5 seconds')
- Privacy note (e.g., '100% anonymous')
- Thank you message (shown after response)
- Footer link with custom text and URL
Answer Randomization
Enable 'Randomize Answers' to shuffle answer order on each impression.
Recommended for
Multiple choice questions with brand names (e.g., brand awareness surveys)
Not recommended for
Scale questions (1-5) or ordered responses (very good/good/bad)
DSP Export
Export banners for programmatic advertising platforms like Google DV360 and The Trade Desk.
DSP Compliance Features
- ClickTag macro for impression tracking
- meta ad.size tag for platform compatibility
- All assets embedded (no external requests)
- No localStorage, cookies, or sessionStorage
- Optimized for <200KB file size
Export Options
| Option | Description |
|---|---|
| DSP ZIP | Complete package with index.html at root, ready for upload |
| HTML Only | Single HTML file for manual integration |
1
Open Creative
Navigate to the creative detail page
2
Click Export
Click 'DSP Export' or 'Download' button
3
Upload to DSP
Upload the ZIP file to your DSP platform
File Size Warning
Keep your creative under 200KB for optimal DSP compatibility. The export tool will warn you if your file exceeds this limit.